First-party orders
Promote Restaurant Delivery
Marketplace apps put your menu in front of hungry people. They also own the guest. The next rainy Tuesday, you are renting that same person back. Guest WiFi is how dine-in traffic starts ordering from you directly.
How do restaurants promote delivery on guest WiFi?
Restaurants promote delivery on guest WiFi by putting a first-party ordering link on the splash page and in the follow-up email or SMS. Easy Smart WiFi shows that link to diners while they are in the room, then messages the same people later with the restaurant's own app or online-ordering URL — not only DoorDash, Uber Eats, or another marketplace. The restaurant keeps the contact. Marketplace apps can still run; they stop being the only door. Easy Smart WiFi starts at $50 per month per location with a 30-day trial.
Why not let DoorDash and Uber Eats do all the work?
Those apps are good at demand you do not have tonight. They are expensive at demand you already created — the family that ate in your dining room last Friday. If their only reorder path is the marketplace, you pay for that ticket again and you cannot email them a Monday lunch special.
Keep the marketplaces. Add a path you own. The splash is that path while they are still in the building.
Where should the first-party order button live?
On the splash, above or beside login, labeled with the action: 'Order takeout from us — skip the app fee.' After login, repeat the link on the landing page. After they leave, SMS the same URL the first night it rains, not six weeks later.
If you have your own app, use that link. If you only have a Toast, Square, or similar ordering page, use that. Do not send people to a PDF menu and hope they call.
- Dine-in splash: 'Next time, order delivery from our site'
- Takeout pickup splash: 'Save this link — we will text when the bag is ready' if you operate that flow
- Follow-up SMS: first-party URL only, no marketplace deep link
- Email: weekly 'order from us' with two dishes, not the full menu dump
What should you tell guests about third-party apps?
Be straight. Marketplace delivery is convenient. Ordering from the restaurant pays the cooks more of the ticket. You do not need invented commission percentages to make that point. Guests already know the apps add fees on their side too.
Capture the contact first — see email and SMS from WiFi opt-in. Visit targeting is covered in visit loyalty programs. Restaurant overview: WiFi marketing for restaurants. Integrations: 1,500+ integrations. Trial: 30-day free trial. Other venues: other venue types.
Promote Restaurant Delivery FAQ
Can I promote my own restaurant ordering app on WiFi?
Yes. Put the first-party ordering URL on the Easy Smart WiFi splash and in the post-visit email or SMS. Guests who opted in already gave you a way to reach them without the marketplace.
Should restaurants stop using DoorDash and Uber Eats?
Not necessarily. Marketplace apps still bring incremental orders. The problem is using them as the only reorder path for guests who already dined with you. Guest WiFi lets you offer your own link to those people.
When should I text a delivery offer?
After a dine-in visit, once the guest is home, and again on nights when weather or a game makes delivery likely. Use the restaurant's own ordering link in that text, not a DoorDash deep link.
Does Easy Smart WiFi integrate with online ordering tools?
Easy Smart WiFi lists 1,500+ integrations. Use those to pass opted-in contacts into the ordering or CRM tools you already run. Confirm your specific POS or ordering stack on a demo — call (954) 696-0882.
Keep reading
Send them home with your ordering link, not only a marketplace app.
Thirty days free. No setup cost. Cancel anytime. Starting at $50/mo per location. Call (954) 696-0882.
