What Is WiFi Marketing? How Guest WiFi Captures Customers

In today’s digital age, businesses are constantly looking for new and innovative ways to reach their target audience and grow their customer base. WiFi marketing has emerged as a powerful tool that can help businesses achieve these goals.

What is WiFi marketing?

WiFi marketing is a form of digital marketing that leverages the power of guest WiFi networks to collect customer data and target them with advertising. When customers connect to your WiFi network, they can be asked to provide some basic information, such as their name and email address. This information can then be used to send targeted marketing campaigns, track customer behavior in your store, and gain valuable insights into your customers.

Benefits of WiFi marketing:

• Increased revenue: WiFi marketing can help businesses increase revenue by targeting advertising campaigns to specific groups of customers. For example, a restaurant could use WiFi marketing to target ads for a new menu item to customers who have previously ordered similar items.

• Improved customer engagement: WiFi marketing can help businesses improve customer engagement by sending them relevant promotions and offers. For example, a clothing store could use WiFi marketing to send a discount coupon to customers who have browsed the store’s website but haven’t made a purchase yet.

• Valuable customer insights: WiFi marketing can provide businesses with valuable insights into their customers, such as their demographics, interests, and behavior. This information can be used to improve marketing campaigns, product offerings, and overall customer experience.

How to get started with WiFi marketing:

• Set up a guest WiFi network: If you don’t already have one, you’ll need to set up a guest WiFi network for your business. This can be done by purchasing a WiFi router or access point or using the free standard wifi access point that Easy Smart WiFi will give you upon signing up.

• Create a landing page: When customers connect to your WiFi network, they will be redirected to a landing page. This page should be used to collect customer information and promote your business.

• Run targeted advertising campaigns: Once you have collected customer data, you can start running targeted advertising campaigns. This can be done through email marketing, social media advertising, or other channels.

• Track your results: It’s important to track your results so you can see what’s working and what’s not. This will help you optimize your WiFi marketing campaigns for better results.

Examples of successful WiFi marketing campaigns:

• Starbucks: Starbucks uses WiFi marketing to send targeted promotions to customers who have previously ordered a specific drink. This has helped Starbucks increase sales of new and seasonal drinks.

• McDonald’s: McDonald’s uses WiFi marketing to track customer behavior in its stores. This information is used to improve the layout of stores and make them more customer-friendly.

WiFi marketing is a powerful tool that can help businesses of all sizes achieve their marketing goals. If you’re not already using WiFi marketing, I encourage you to give it a try. You may be surprised at the results. Get started today with a 30 day FREE trial with Easy Smart WiFi.

What is guest WiFi marketing?

Guest WiFi marketing is the practice of using the free WiFi you already offer customers as a marketing channel. Instead of a shared password, guests connect through a branded splash page (also called a captive portal) and opt in with an email address, mobile number, or social login. The business keeps those contacts and uses them to bring customers back.

How guest WiFi captures customers

1. The guest connects. A customer picks your network and sees a splash page with your logo, offer, and terms.
2. They opt in. The guest enters an email or phone number and gives consent to receive messages.
3. You own the contact. The contact is saved to a list your business owns and can export or sync to a CRM.
4. Automations follow up. Review requests, thank-you messages, birthday offers, and we-miss-you texts go out automatically.

Benefits of WiFi marketing

• Build an email and SMS list from people who actually visit
• Ask every guest for a review after the visit
• Drive repeat visits with targeted offers
• See visit and return-rate analytics for each location
• No staff pitch or sign-up tablet required

Who uses guest WiFi marketing?

Any business where customers spend time on site: restaurants, bars, and cafés, grocery stores, salons, gyms, vacation rentals, and more on our industries page.

What do you need to start?

You need commercial WiFi hardware and WiFi marketing software. Easy Smart WiFi works with UniFi, Cisco Meraki, Aruba, Ruckus, TP-Link Omada, EnGenius, and many other brands (see integrations). If your setup is not compatible, a pre-configured plug-and-play access point ships at no extra cost. Compare options in our guide to the best WiFi marketing software.

How much does WiFi marketing cost?

Easy Smart WiFi is $50 per month per location with a 30-day free trial, no setup fee, and you can cancel anytime. See WiFi marketing software pricing: free vs paid or start a free trial. Questions? Call (954) 696-0882.

WiFi marketing FAQ

Is WiFi marketing legal?

Yes, when guests give clear consent. A good platform shows opt-in language on the splash page so email follows CAN-SPAM and texts follow TCPA rules.

Is guest WiFi marketing the same as a captive portal?

A captive portal is the login page. Guest WiFi marketing adds the list, automations, reviews, and analytics that turn that login into repeat business.

Do guests have to give an email to use the WiFi?

You choose the login options. Most venues offer email, phone number, or social login on the splash page.